Excellent post by Seth Godin on "Things you can learn from the music business (as it falls apart)".
The list below is a short summary of Seth's post just to easily trigger the memory after reading the original.

0. The new thing is never as good as the old thing, at least right now.
1. Past performance is no guarantee of future success
2. Copy protection in a digital age is a pipe dream
3. Interactivity can’t be copied
4. Permission is the asset of the future
5. A frightened consumer is not a happy consumer.
6. This is a big one: The best time to change your business model is while you still have momentum.
7. Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
8. Don’t panic when the new business model isn’t as ‘clean’ as the old one
9. Read the writing on the wall.
10. Don’t abandon the Long Tail
11. Understand the power of  digital
12. Celebrity is underrated
13. Value is created when you go from many to few, and vice versa
14. Whenever possible, sell subscriptions

I like 0,2,3 and 7 best, along with this execellent quote:
"Music is social. Music is current and everchanging. And most of all, music requires musicians. The winners in the music business of tomorrow are individuals and organizations that create communities, connect people, spread ideas and act as the hub of the wheel... indispensable and well-compensated."

 

What did you think of this article?

Liked
Disliked
No Opinion